Artificial intelligence could play a major role in WWE’s storytelling moving forward.
With Paul ‘Triple H’ Levesque taking on an increasingly active role as a member of the President’s Council on Sports, Fitness & Nutrition, WWE’s Head of Creative has naturally missed some shows recently, prompting concern among some that these shifting priorities could negatively impact the company.
In the latest edition of the Wrestling Observer Newsletter, Dave Meltzer provided insight into WWE’s plan to address this, revealing that Cyrus Kowsari has joined the company to lead the transition into AI-based storytelling and liaise with Levesque during his commitments at the White House.
“Cyrus Kowsari was hired last month as the new Senior Director of Creative Strategy. He had previously been a Producer for Buzzfeed from 2016 to 2022 and for ONE, the MMA company, from 2022 until last month. He was introduced to the creative staff by Paul Levesque. In introducing him, Levesque said that Kowsari would lead WWE’s transition to AI based story telling and integrate AI into creative services like video and graphics. He said that this shift is inevitable when it comes to creative in pro wrestling. Kowsari said he would both manage AI storytelling and be a liaison to the White House as Levesque is taking on more duties in politics in some form. WWE has a contract with Writer AI, a platform which has already been fed WWE content. Thus far the AI software has come up with what one person with knowledge of the situation called absurdly bad storylines. They pitched a storyline where Bobby Lashley, who I guess AI thought was still with the company, could come back as a wrestler who was obsessed with Japanese culture and history. But the feeling is once bugs are worked out that AI will begin to have major impact on storyline direction. We are aware that another promotion previously tested out AI for creative help and suggestions and found it couldn’t understand pro wrestling and storylines.”
-Dave Meltzer
With research from Exploding Topics showing that 78% of global companies report using AI in their operations, it is no surprise that WWE is among those looking to adapt to this increasingly prominent technology.
As always, we’ll aim to provide any further updates on WWE’s usage of artificial intelligence as soon as we hear more.
