Update On AEW All In’s PPV Buy Rate & Streaming Figures

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We now have an update on how AEW All In performed in the pay-per-view market.

This past Sunday saw AEW make their UK debut, as All In came to the historic Wembley Stadium in front of a mammoth crowd of over 81,000 paying fans. With AEW All Out coming just one week after All In, many fans were questioning how both shows would fare in the pay-per-view market, and it now appears as though we have an insight into All In’s numbers.

Dave Meltzer of the Wrestling Observer Newsletter is now reporting that AEW All In is currently estimated to have had around 20-to-30% more pay-per-view buys than the company’s recent shows, although it was also noted that the streaming figures are likely to lower than usual.

“The current estimates are 20 percent to 30 percent above the recent shows. If those numbers hold up, that would indicate 168,000 to 184,000. A lot is dependent upon late buys which are a high percentage for pro wrestling these days. Television buys at press time were up 31.5 percent from the Thursday after Forbidden Door, which, if ends up being similar in the end for streaming would be 184,000, but streaming probably will end up lower due to so many potential buyers in the stadium and it airing free on television in the U.K. The key is if the late buys end up similar to the last few shows.”


The show itself saw MJF retain the AEW World Championship against Adam Cole, Saraya crowned as the new AEW Women’s World Champion, and a dream match between Chris Jericho and Will Ospreay, amongst many other big-time matchups.

Both the sizable crowd in attendance and the expected success in the pay-per-view market will serve to encourage AEW for next year, as the company announced that All In would be returning to Wembley Stadium on August 25th, 2024.

As always, we’ll aim to provide any further updates on AEW’s PPV buy rates as soon as we hear more.

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